Retail Design - Heritage Sportswear Brand

National Marketing Campaign containing point of sale, standee and large-format poster design, for a vintage, americana, sportswear retailer.

Russell Athletic is an historic, American brand, known for its reputation of providing high quality sportswear to U.S. colleges. With this in mind, I drew from this traditional, campus life and directed a photo narrative to resemble a winter, collegiate lifestyle campaign. This collegiate photography supplied the hero imagery for packaging, print/ digital marketing and sales tools.

Look Book Design
Russell Athletic - Sportswear Brand

Look Book

Vintage Swing Tag.

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