A visual identity and art direction developed for a ‘fast-moving, designer sunglasses brand, with a fashion, music and lifestyle focus. Using these essential characteristics, a dynamic brand mark was developed to present the, kineteic personality of its core customers. This bold logo design was paired with modern, black & white typography and a raw photographic style to promote the brand's connection to culture, audacious attitude and a desire for adventure.
As with all digital marketing, a variety of seasonal, photographic and video content creative was developed to help with brand awareness, product sales and customer retention, with the use of motion graphics, location imagery and music to underscore the personality of the brand and consumer demographic.
2002-23 Campaign
2002-23 Campaign
2002-23 Look Book
2001-22 Campaign
Product Packaging
Like many brands now, a conscious approach was taken toward the product's environmental footprint. Bamboo pulp and recycled paper were used for all VM and printed marketing materials. Bamboo has a rapid growth rate and is an abundant, biodegradable and renewable resource, making it the perfect material for high volume, disposable packaging.
Visual Merchandising
Retail stores are notoriously strict with the space they use for displaying products. Many brands have to be creative with their advertising and VM. With this restriction in mind, acrylic, four-sided displays were created as stand alone, in-store shopping destinations. Storage and packaging display shelves were added to the full sized units, giving a complete merchandising visual and enticing customer to inspect the cabinets.
Due to even further space restrictions found in some boutiques, a double sided, rotating display was added to the display range, encouraging smaller retail stores to purchase.
Exhibition Design
Lifestyle Fashion Expo wall-mounted, product displays with branded elements and video panel wall for brand video.
