Development of document layout, typography, (modular) grid systems, data visual styles and digital illustration to elevate complex, nuanced content to influence readability and enhance overall visual appeal.
In conservative, business environments, executive management are particularly time-poor and require a strategic, succinct approach to information presentation for immediate, accurate comprehension.
Establishing a modular grid that is invisible to the reader but ensures all written and visual information is locked to an elegant, ordered set of rules, provides
room for content that may have several elements vying for space and attention. This layout gives consistency to the document and helps the reader with an intuitive experience that they can recognise as a dependable, editorial design feature and helps promote brand integrity.
room for content that may have several elements vying for space and attention. This layout gives consistency to the document and helps the reader with an intuitive experience that they can recognise as a dependable, editorial design feature and helps promote brand integrity.
